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Working from a Vision
Each project begins with one. I pay close attention in my communications with teams to understand context and meaning. By establishing clear goals I turn that vision into a cohesive framework ensuring practical outcomes and visually compelling designs.
Structure & Usability
I design websites by defining a layout based on the project's priorities and organizing content into navigable structures. Responsiveness and seamless navigation across all devices is one of the main goals in my work.
Visual Frameworks
From the project’s core ideas and intent, I shape it's digital form whether based on pre-existing branding guidelines or starting from scratch. Working across web design and visual identity, both structure and direction are developed together as part of the same process.
Ongoing Support
Websites are not static. I also provide maintenance and updates for websites, ensuring works smoothly and the project's content is live on time.
About me
I started designing webpages in my teenage years, back on the old, wild, web. This evolved trough time as I tried new platforms and tools, developing a deep understanding of how design works, independently than where it's made or how. While I grew as a designer I researched and studied all kinds of different ways a visual distinctive language can take shape. Color palettes, graphics, typographies, design trends...I can get lost for hours looking into them, finding inspiration.
Creative people, projects, initiatives and content creators have always been both in my life's and my professional orbit. That's because I'm an artist too, and this is my approach to all the digital design projects that come my way. I like to put intention in my work, and that's how I can transform a simple website or a branding identity into a digital experience with an authentic vision.
I mainly work with artists, cultural projects, content creators and activist organizations (but hey! I'm open to try new things).
these are people
Who trust me
"Lorena’s work as a designer has shown me that, in addition to being a great professional, she is detail-oriented, organized, and punctual. Throughout the process, she has offered design ideas and activity schedules that have left me feeling excited, comfortable, and confident. Similarly, she always takes the time to clarify any doubts I have and ensures that everything works perfectly."
Mónica Echegarreta
Lunaria Ritual
"Lorena worked with us at Afrochingonas from the very beginning of the project, she stood out for her willingness to guide us through every question and for proposing improvements that strengthened both the visual aspect and the user experience. Working with her gave us confidence and peace of mind, and she is undoubtedly an excellent programmer—responsible and highly aware of the needs of socially driven projects."
"At JEVA, we have had the pleasure of working with Lorena as a web programmer and consultant. In addition to being a resourceful, creative, and adaptable worker, her work has aligned perfectly with our needs. We greatly value having her among our providers and wholeheartedly recommend her expertise."
Katiuska Castillo
JEVA
"Lorena turned me into a website."