Antroposabores
Jarina de Marco is a Dominican musical artist who blends global rhythms into a unique and colorful sound and aesthetic.
The Goals:
Promote her latest album, Caribbean All-Inclusive Luxury, with a complete revamp and update of her previous artist webpage, aligning it with the aesthetic style of the album.My Role:
I was in charge of redesigning the entire website from scratch and implementing all the existing branding.Made In: Squarespace.
The Challenges
The site needed to be fully functional before the enrollment period for the Diplomado began, requiring efficient project management, rapid iterations, and close collaboration with the client to meet deadlines without compromising quality.
The content had to cater to both academic audiences and food enthusiasts, making information architecture crucial. I structured the navigation to ensure clarity.
The brand’s aesthetic merged scholarly sophistication with Venezuelan culinary vibrancy. Challenges included using a color palette that felt earthy yet lively, typography that was readable but distinctive, and imagery that balanced authenticity with professionalism—all while adhering to the client’s branding guidelines.
The Challenges
The site needed to be fully functional before the enrollment period for the Diplomado began, requiring efficient project management, rapid iterations, and close collaboration with the client to meet deadlines without compromising quality.
The content had to cater to both academic audiences and food enthusiasts, making information architecture crucial. I structured the navigation to ensure clarity.
The brand’s aesthetic merged scholarly sophistication with Venezuelan culinary vibrancy. Challenges included using a color palette that felt earthy yet lively, typography that was readable but distinctive, and imagery that balanced authenticity with professionalism—all while adhering to the client’s branding guidelines.
Let's have a chat!
soy@lorenaorlando.com
we can make the internet more beautiful,
one pixel at a time.
