Caresaga
Cosmetic Material Company
Web Design | Visual Direction | Branding
About the project
Caresaga is a Mexican company that supplies chemical and natural ingredients for cosmetic manufacturing.
What they needed
A revamp of their previous website and assistance with fundamental changes on the company's branding. The new website had two goals: refresh the design to feel more current and host a catalog of their products along with contact information.
What I did
First, I made an assessment of the current visual framework allocating the key elements that needed a refreshment according the current design industry's standards. In this part of the process changes to typography, color palette, and structure of the site were made.
After defining a new look and feel for the company, I designed the layout, organized pre-existing content and implemented the web making sure that it could be accesible from all devices.
Built with
WordPress using Elementor.
Approach & Direction
Key Actions
Conducting a market research to understand current standards within the cosmetic raw materials industry.
Defining new branding guidelines including typography, new color palette and visual direction.
Compiling and organizing the company's products information.
Design of a layout that facilitates costumers's access to the catalog and contact information.
The Result
A website updated to the current design industry's standards that provided a refreshment of the company's visual identity making easy to find the useful information on products and contact that costumers need.
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