Lunaria Ritual
Editorial Platform
Web Design | Visual Direction | Branding
About the project
Lunaria Ritual is a writing and editorial space focused on cultivating and enriching the creative process of writers both emerging and experienced. It offers mentorships, workshops, and editorial support with resources that encourage a slower, more contemplative approach to writing.
What they needed
First, they required the development of a brand identity and brand guidelines.
Next, a website that functions as a digital home for the project, where people can find their services, workshops and activities both present and previous ones, working also as an archive of their works.
What I did
Created a branding identity based on the project sensibility and vision, defining a color palette, symbolic visual elements, typography and other guidelines that keep the cohesiveness into their overall digital presence. This was established in the creation of a branding book.
Based on the branding identity guidelines I worked on the visual direction, designing the website's layout and organizing the existing content. I also implemented the site ensuring a responsive design across devices.
Website Built with
WordPress using Elementor Builder.
Approach & Direction
Key Actions
The branding identity was created by working a deep understanding of the project’s concept and intentions. Defining the right color palette, typography, and graphic elements that supported its tone and context.
Development of a sitemap to understand the content interconnections.
Design of a layout that responds to the importance of the hierarchy of information, the presentation of services and workshops among the founder's profile and background
The Result
A brand system aligned with the project's sensibility that reflects it's concept and intention, extending its identity into a consistent digital presence. With a contemplative-based website that organizes the project’s content while providing key information of its services and ongoing activities.
Ready to give your project's ideas a clear and authentic digital presence?
Let's work together!
