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Lunaria Ritual

Editorial Platform

Web Design | Visual Direction | Branding

About The Project

Lunaria Ritual is a writing and editorial space focused on cultivating and enriching the creative process of writers both emerging and experienced. It offers mentorships, workshops, and editorial support with resources that encourage a slower, more contemplative approach to writing.

What She Needed

First, they required the development of a brand identity and brand guidelines.

Next, a website that functions as a digital home for the project, where people can find their services, workshops and activities both present and previous ones, working also as an archive of their works.

About The Project

Lunaria Ritual is a writing and editorial space focused on cultivating and enriching the creative process of writers both emerging and experienced. It offers mentorships, workshops, and editorial support with resources that encourage a slower, more contemplative approach to writing.

What She Needed

First, they required the development of a brand identity and brand guidelines.

Next, a website that functions as a digital home for the project, where people can find their services, workshops and activities both present and previous ones, working also as an archive of their works.

What I Did

Created a branding identity based on the project sensibility and vision, defining a color palette, symbolic visual elements, typography and other guidelines that keep the cohesiveness into their overall digital presence. This was established in the creation of a branding book.

Based on the branding identity guidelines I worked on the visual direction, designing the website's layout and organizing the existing content. I also implemented the site ensuring a responsive design across devices.

Website Built With

WordPress using Elementor Builder.

Approach & Direction
Key Actions

  • The branding identity was created by working a deep understanding of the project’s concept and intentions. Defining the right color palette, typography, and graphic elements that supported its tone and context.

  • Development of a sitemap to understand the content interconnections.

  • Design of a layout that responds to the importance of the hierarchy of information, the presentation of services and workshops among the founder's profile and background

The Result

A brand system aligned with the project's sensibility that reflects it's concept and intention, extending its identity into a consistent digital presence. With a contemplative-based website that organizes the project’s content while providing key information of its services and ongoing activities.

Approach & Direction
Key Actions

  • The branding identity was created by working a deep understanding of the project’s concept and intentions. Defining the right color palette, typography, and graphic elements that supported its tone and context.

  • Development of a sitemap to understand the content interconnections.

  • Design of a layout that responds to the importance of the hierarchy of information, the presentation of services and workshops among the founder's profile and background

The Result

A brand system aligned with the project's sensibility that reflects it's concept and intention, extending its identity into a consistent digital presence. With a contemplative-based website that organizes the project’s content while providing key information of its services and ongoing activities.

Ready to turn your project's ideas a clear and authentic digital presence?

Let's work together!

soy@lorenaorlando.com

Home

Works

CV

LinkedIn

soy@lorenaorlando.com

Ready to turn your project's ideas a clear and authentic digital presence?

Let's work
together!

soy@lorenaorlando.com

Home

Works

CV

LinkedIn

✉️