NFTecnológica
Art Collective
Web Design | Visual Direction
About the project
NFTecnológica is an artist collective that explores the possibilities of the merging of philosophy and the blockchain technology.
What they needed
A website showcasing all of the collective's work, while providing further information about them.
What I did
Shaped the visual direction based on the project aesthetics, designed the layout of the website and organized the content provided. Always making sure that the access of the artwork in the blockchain was easy to find, and that the interconnections between the content of the page were cohesive.
Built with
WordPress using Elementor Builder.
Approach & Direction
Key Actions
Creation of a sitemap to understand the content interconnections.
Design of a layout that suites the project needs: the hierarchy of information, the accessibilty of their artworks trough the blockchain and the overall goals of the website's purpose.
Find inspiration on the Web 1.0 look and feel to produce a simple but nostalgic experience while also letting in the influence of the blockchain's aesthetics, to create a retrofuturistic approach to the design using their pre-established visual branding.
The Result
An archive and portfolio of the art collective's work visually based on the tension between nostalgia and future thinking that functions as a hub to access their digital pieces on the blockchain and provides key information about the project.
Ready to give your project's ideas a clear and authentic digital presence?
Let's work together!
